Modern textile trends of France
Surprisingly, there has come an understanding that the term ‘creative’ may be under certain circumstances not irritating.
Indeed, this very definition, certainly, has nothing bad about it.
However, when a word occupies a stable second place (after unconquerable ‘glamorous’) in the honor roll of foreign-language borrowings, used when they should and shouldn’t, each use thereof is associated with the feeling which one gets from slow glass surface scratching with a metal item…
However, French Houlès
Company managed to protect author’s delicate psyche from worries about the above mentioned issues, wherefore we are grateful to it.
To be fair, we should note that it’s far not the only Houles’s advantage, and certainly not the main one.
Having to the best of our poor abilities practiced witticism, we must draw close attention to a goal set by a recognized European leader in the relevant market segment, which has already for many years been strictly stuck to: “Selling creating ability”.
In this case “goal” can be considered as an indicator of forward movement from a small enterprise (using modern native terminology) at the end of twenties of the last century to a reputable company with annual turnover of 20 million Euro, 45% whereof accrues to export.
A critically tuned reader must notice that while licking at the pie from different sides we still avoid speaking about its filling, meaning that we have not said a word about Houles principal activities.
Hurrying to reduce the intrigue degree: that was made intentionally.
There can be only one explanation and it will certainly see the light: there can hardly be a man in the modern world who is not acquainted with Houles products to a larger or lesser extent.
Well, if there can still be found one (what if?), he would be able to anew read the paradigmatic-bodacious saying: “See Paris and die!”.
“See Paris and live to see it again and again!” – that is an optimistic remake quite applicable to unique by their quality and design paintings and fabrics, and, without any doubt, to trimming products manufactured by Houles.
Fringes, tapes, tassels and cords have already for many years been not only brand-name goods, but fully reflect principles of the company’s founders, are able to delight, surprise and fascinate. Anyone who has at least once visited the capital of Fifth republic and managed to taste its charm, when coming in touch in any part of the world with another Houles revelation, seems to go back to Paris again and take a dive into it fantastic atmosphere.
If in your understanding the capital of France and admiration are synonyms, you have come to the right address.
Let’s breathe in more air and in one breath confront a perceptive judge with a waterfall of superlative degrees!
Houles Company each year presents its new collection!
Literally each of them represents a carefully calculated synthesis of classical ideas and modern trends!
Fringes, piping, pompons and cords are arranged on wonderful fabrics in the most unthinkable and at the same time deeply thought-out combinations, like gem sands!
A collection may comprise up to eighty colours which makes the choice practically unlimited!
Curtain hardware offered by Houles is manufactured out of nickel and brass with use of steel, wood and gold!
As you see, here it would be appropriate to say: “And there is much more than this…”.
Speaking about a set of advantages characteristic of the company’s products may take too much time, and we have agreed to do it in one breathe, haven’t we?..
However exhalation is followed by inhalation; fortunately, our fast-moving life goes on, the year of 2012 is not an exception, and Celine Dupont – Houles Import Manager – having visited Ukraine, offers connoisseurs and potential customers a collection which while meeting all expectations performs an ode to sophisticated elegance and simple power of designer thought.
If we fail to mention one more essential component, the story, or to be more specific, (due to diversity of achievements) only a brief review dedicated to Houles, will certainly be incomplete.
It goes about something which comprises a little tight phrase “HR capacity” – about wonderful company’s experts whose qualification at times merely draws admiration, particularly as we bear in mind that some secrets of working practices and ability to manage the profession have been passed with care through intricacies of decades since the end of twenties of the last century till the present day.
Such craftsmanship, while implementing creative developments in finished samples, seems to tie with invisible strong silk thread two districts in the very center of French capital: Saint-Antoine which was given by generous history to architects and designers where in 1928, as a matter of fact, everything began, and Saint-Etienne, the current center of interior industry, where Houles production capacity are located today.
Market reality while seriously influencing extremely different processes still in a remarkable manner was placed under orders of creative experiments conducted due to initiative and huge potential of current company’s President Philippe Houles.
Houles Show-Room in Paris (250 sq.m. whereof sometimes seem to as if with a wave of magic wand increase by so much useful space as may be required for presentation of all significant novelties) better than any profound reasoning demonstrates, alongside with any other worthy peculiarities, reverent company’s attitude to accessories in all their fascinating diversity.
Modernistic key which company’s craftsmen managed to fit to a tricky lock of classical traditions, helps a potential customer dreaming about a cozy and comfortable dwelling enter the territory literally saturated with honourable Houles spirit, and allows the author of these lines to open-heartedly fully rehabilitate the term “creative”.
Dmitryi Chuburkov