23 Aug

Textile Sausages

For Silvia Wald meat is the same as sausage in the most direct sense of this word. She is a vegetarian. Nevertheless, it doesn't prevent the artist from creating sausage and meat textile goods.

“Meaty and fluffy” is the motto of Silvia Wald, the designer from Berlin. Thanks to her trademark “Aufschnitt”, the cold cuts, the artist ventured into worlds where a man had never entered before, or at least had entered rarely. In addition to everything else, she is involved in pillows design development. Nothing really new? Then let's have a look at her designs. The pillows, bolsters, seat bags, as well as hair clips and other accessories have the look and shape of – exactly, sausages and meat. If the goods are just in front of you, you can cast a quick glance at the artifacts, – and at once you have an irresistible desire to bite a piece of salami, a Vienna sausage or a hamburger, or immediately put a pork knuckle into the refrigerator. They can go bad!

People Love It

But who is really into such products? “These are meat lovers as well as vegetarians”, Silvia Wald says. And, by the way: Silvia Wald has been a vegetarian for many years now. So why not to regard this topic with some humor? Stefan Raab together with the others enthusiastically perceived this innovation during his TV-show after Silvia Wald had presented her products and ideas. The reaction of other people proves that nowadays as well as before funny motifs prevail the serious ones. According to Wald, the sale of textile sausages and meat products is going on well, and the feedback from people has been rather positive. Especially children have fun with the designer's goods, when they are surprised to discover that the sausage, which they hold in their hands, is not edible.

Cold Cuts

The idea came up to Silvia's mind when she established her Design Bureau in Berlin. As often happens, she quickly found a place, partners and infrastructure. The only thing missing was the name. Since Wald sees herself as a textile designer, she works a lot with cuts, joints and patterns. And so the name of the company was chosen – “Aufschnitt”, the cold cuts. But later the company started to produce some goods, which didn't correspond to the new name. Silvia Wald started to create such goods, which resembled usual meat and sausage products so beautifully that at first glance it was difficult to tell them from the real ones. Moreover, she designed a textile scale and placed all this into a special show-case. Thus, the showroom deceptively resembles a real butcher's shop.

Some items of her collection are unique, other ones are produced broadly. Therefore, the search for the fabrics that can meet all her demands is sometimes quite difficult. First of all, a fabric must meet the high quality standards, secondly, it must be produced in the quantity enough to be reordered in the future. In her daily work Silvia Wald pays much attention to the clean, accurate work aimed at production of high quality goods. Only in such a way it's possible to guarantee that the life of meat and sausage products will be several times longer than the life of their real-life prototypes.

Author: K.F.

Based on the materials of http://www.i-teria.com